Pink Boutique Brand Identity
August, 2008

Summary: Pink Boutique is a small local fashion boutique that sells women's clothing, footwear, and accessories to a growing & dedicated customer base.

Design Problem Statement: Pink Boutique wanted a new modern, sophisticated brand identity to distinguish and grow its business. The brand shouldn't overpower or conflict with the merchandise. Identity must be able to be applied to all boutique assets.

My Role: Art Direction, Logo Design, Brand Identity, Graphic Design
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