Porchlight Products - Marketing Campaign
November 2019
About Porchlight Products
Porchlight Products is a paid employment training program in Madison, WI, that works with disabled and formerly homeless individuals who have struggled to return to or remain in a mainstream employment setting. Porchlight employs an often-marginalized group to help them develop a sense of purpose, accomplishment, and satisfaction in their lives that contributes to their stability and independence.
The Campaign
Porchlight Products was looking for a way to promote their standard consumer products and their new bulk product line. A marketing campaign was developed to help increase the community's sales and awareness of porchlight products. The 2019 Porchlight Product campaign contained two design assets, a brochure highlighting the benefits of Porchlight Products and a corresponding poster local businesses could display to show their support of the community.
